Adidas latest company to cut ties with Kanye West over ‘dangerous’ antisemitic comments

Adidas latest company to cut ties with Kanye West over ‘dangerous’ antisemitic comments

By

Global News

Posted October 25, 2022 10:57 am

Updated October 25, 2022 12:13 pm

RELATED: Kanye West's Biggest Bombshells From Tucker Carlson Interview

Descrease article font size

Increase article font size

Adidas has cut ties with Ye, formerly known as Kanye West, following intense pressure for the company to drop its partnership with the musician over his recent antisemitic outbursts.

On Tuesday, the brand shared a public statement claiming the company does “not tolerate antisemitism and any other sort of hate speech.”


Read more:

Report claiming Sacheen Littlefeather faked Indigenous ancestry met with backlash

Read More

“Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness,” wrote Adidas.

The 45-year-old rapper and business owner had his Twitter account restricted this month after he tweeted that he would go “death con 3 On JEWISH PEOPLE.” (A reference to the defence readiness condition — DEFCON — used by the United States Armed Forces.) The tweet was removed for violating the app’s hate speech policy.

Story continues below advertisement

Ye’s Instagram account had earlier been restricted after he publicly suggested rapper Sean “Diddy” Combs was controlled by Jewish people.

Adidas claimed they will immediately stop production of all Yeezy branded products and halt any payments to Ye.

0:41
Jared Kushner confirms he met with Kanye West

Previous Video

Next Video

The brand predicted the severance from Ye will cause a short-term negative impact of up to €250 million (about $339 million) on the company’s fourth quarter income.

Adidas is the most recent company to cut ties with Ye. Over the last month, Balenciaga, Vogue, the record label Def Jam, the major talent agency CAA and the movie studio MRC (who had financed and filmed a documentary about Ye) have all separated from the artist.

In September, Ye himself ended a 10-year contract with Gap after only two years because of “substantial noncompliance.”

Trending Now

Story continues below advertisement

Read more:

David Suzuki to retire from ‘The Nature of Things’ next year

The already loud public call for brands to drop Ye was amplified this week when an antisemitic hate group was accused of hanging several banners over a Los Angeles highway that read “Honk if you know Kanye is right about the Jews.”

"Kanye is right about the Jews" – white supremacist group 'Goyim Defense League' headed up by Jon Minadeo II dropped vile banner on the busy 110 highway in Los Angeles today.

Minadeo is a well known neo-Nazi that was recently arrested while visiting Auschwitz. pic.twitter.com/BCQqRHTpr7

— StopAntisemitism (@StopAntisemites) October 23, 2022

Also, this week, Ye’s ex-wife Kim Kardashian spoke out publicly against her former husband’s antisemitic comments. Kardashian tweeted, “Hate speech is never OK or excusable. I stand together with the Jewish community and call on the terrible violence and hateful rhetoric towards them to come to an immediate end.”

Story continues below advertisement

Hate speech is never OK or excusable. I stand together with the Jewish community and call on the terrible violence and hateful rhetoric towards them to come to an immediate end.

— Kim Kardashian (@KimKardashian) October 24, 2022

Read more:

Leslie Jordan, ‘Will & Grace’ star, dead at 67

Ye, who is bipolar, is no stranger to public scandal. At the start of October, Ye inspired outrage for the “White Lives Matter” shirts he and several others wore at his Yeezy Season 9 event during Paris Fashion Week.

International civil rights law organization the Anti-Defamation League has defined “White Lives Matter” as “a white supremacist phrase.” They claim the slogan emerged as “a racist response to the Black Lives Matter movement.”


View image in full screen

Kanye West and Candace Owens wearing “White Lives Matter” shirts at the Yeezy Season 9 event at Paris Fashion Week.

Twitter / Candace Owens

On Oct. 17, it was announced that Ye would also purchase the controversial, conservative social networking site Parler. Parler, which advertises itself as “the premier global free speech platform,” is often viewed by its predominately right-wing users as an alternative to existing social media options like Twitter or Facebook.

Story continues below advertisement

 

Kanye WestAdidasyekanye west updateKanye West AdidasKanye West Adidas droppedKanye West antisemiticKanye West antisemitismYe AdidasYe Adidas droppedYe antisemiticYe antisemitismYe update

Comments

Comments

Author Image
Azlyrics

Leave a Reply

Your email address will not be published. Required fields are marked *